Super.Money, a Flipkart-backed fintech venture, is a UPI app that offers cashback rewards and aims to make financial transactions more fun and engaging. It's designed to handle everyday financial tasks like mobile recharges, bill payments, online shopping, and UPI transfers, while also offering real-time cashback and social features.
Here's a more detailed breakdown:
- All-in-one financial platform:
Super.Money combines UPI payments, cashback rewards, loan features, and even social elements like meme sharing to make managing money more interactive.
- UPI-based transactions:
The app utilizes UPI for payments, allowing users to make transactions with various merchants and earn cashback.
- Cashback and Rewards:
Super.Money provides real-time cashback on transactions, aiming to make everyday financial tasks more rewarding.
- Social Features:
The app incorporates social elements, allowing users to share memes and even gift money to friends.
- Credit-first approach:
Super.Money has a credit-first approach, offering pre-approved loans to users.
- Partnerships:
The app has partnered with banks like Utkarsh Small Finance Bank, Axis Bank, and IndusInd Bank to ensure reliability and credibility.
- Target Audience:
The app is designed for a wide range of users, aiming to democratize access to financial services.
- Beta phase and official launch:
Super.Money launched its UPI app after a successful beta phase with over 10 million transactions.
